Un modelo de desarrollo para la mejora de la calidad de vida

Smart Social City

We are a multidisciplinary team with intellectual quality, diversity and extensive experience in troubleshooting. Together with knowledge and ability, passion for improving society is very relevant.

We understand the socially responsible entrepreneur as someone who causes a significant and systemic change in society and its development. A socially responsible entrepreneur is the one that from the bottom of his soul is committed to the well-being of all.

Alejandro Pérez-Ochoa


PhD in Biological Sciences at Universidad Complutense de Madrid. He has a broad experience in the field of teaching and management at University, as well as in research in Human Evolution. Expert in the development of teams and organizations from INSEAD. Expert on Innovation and driver of the Social Innovation Parks Network in Latin America.

Erik Vittrup Christensen

CEO Latam

Architect by the School of Architecture, Royal Academy of Fine Arts, Denmark. Has been UN-Habitat’s representative in Mexico. Advisor in Resource Management and Local Economic Development at FUNDES International. Regional Coordinator of the Community Management Program at UNCHS (UN-Habitat) in Central America, among other positions.

Miguel Pérez-Ochoa


Graduate in Economic Sciences by Universidad Complutense de Madrid. CPA diploma (France) and Masters in E-Business. Vast experience in global project management and obtaining funding. Has been CFO of Grupo Gedeco Avantis, Director of Development in Societe Generale and Controller in Madrid 2020’s Olympic bid.

José Carlos López

Investment Manager

Economics and Business Administration (UNED) and Financial Engineering and Risk Management (ColumbiaUniversity). Possess a broad experience in Asset and Wealth Management, Portfolio Management, UHNW, Quantitative Finance and Due Diligence.

Cristina de la Fuente

Corporate Services

BA in Journalism at Universidad Complutense de Madrid and Communications and Political Administration Posgraduate. With over 25 years’ experience in the university sector, she has been manager of La Salle Campus Madrid. She has more than 10 years’ experience in operations and project management and in HR management. She has worked at UCM, Mapfre Caja Salud, Universidad La Salle Madrid and BME Innova.

María Elvira Hernández

Expert in Water

PhD in Geological Science e hidrogeologyst, with 22 years of experience in the Water and Environment Sector. She has worked for Public Administrations and in the Private Sector (World Bank, Inter-American Development Bank, European Union and entities in Angola and USA). In Spain, she has worked for different Hydrographical confederations, Ministry of Environment, Ministry of Public Works, ADIF and in the City Council of Madrid.

Ismael Martínez Martín


Researcher at Universidad Politécnica de Madrid. He has worked on designing and building energy self-sufficient projects with a technology that allows maximizing energy efficiency.

Carlos García-Bañón

Business Development and Sponsorship

Bachelor Degree in Law and Executive MBA at Escuela de Negocios CEU. He has developed his career in the areas of institutional relations and consulting services for business development (Parque de Innovación La Salle, IBM, Murcia C.A.).

Daniela Corredor Salcedo


Graduate in Social Communication at UCAB (Caracas, Venezuela). She has PhD studies in Public Opinion and postgraduate studies in Political Communication and in International Information and Southern Countries at UCM (Madrid). With more than 15 years of experience in management of strategic communication in companies of Spain and Latin America.

Marcus Carús


Graduate in architecture at UPM, specialised in city planning. He has combined his experience in architecture with the accomplishment of audio-visuals and illustration. CEO and audio-visual producer of Sauro Pixels and Kostanza producers. He has also been a producer in Basurama, Mind the Gap, Bosalay and Solar Decathlon Europe. He has obtained diverse recognitions in festivals of shorts and advertising.

Maite Ruiz

Corporate Services

Bachelor Degree in Philosophy at Universidad Complutense de Madrid and Postgraduate Certificate in Education. For more than 25 years’, she has developed her career in operations and project management and HR management in companies such as Fujitsu, Universidad Complutense, Universidad de La Salle, ICADE and BME Innova.